Monday, December 1, 2008

Run Like an Animal


Check out my new computer wallpaper (see left image). I've never run in Pearl Izumi shoes, but I sure love their ads. Two of their print ads are embedded below. The "run like an animal" series is pretty funny and also motivating. They've taken some grief for being "elitist." You could interpret the ads as making fun of slow runners ("joggers"), but I see them as more context dependent. If you are "running hard" then it doesn't matter whether you are going slow or fast--you are still running. What makes you a "runner" is the EFFORT, not the pace. If you are huffing & puffing and your heart rate is really elevated, then you are running even if the pace is 9:00 minutes per mile. Typically when I go at 9:00 pace, I'm jogging. But if I'm going at 9:00 pace after logging 75 miles in a 100 mile trail race, I'm still a RUNNER! See how context matters? And as the ad to the top-left says..."There is no such thing as ultra jogging." If you are logging more than 26.2 miles in a race (especially on a trail) then you are a runner. That's why I love ultra runners and ultra running.

For more Pearl Izumi sayings, check out two of their web sites:

We Are Not Joggers

Running Preservation Society


So lace up those running shoes and run like an animal! They don't have to be Pearl Izumi shoes, but run with their attitude. Remember, at least according to PI, "When you run, you suffer. When you jog, the sport suffers." Thank you for not jogging. We are not joggers. No, I do not work for Pearl Izumi, nor do I receive any compensation from them. I just like their advertisements. And as much as I enjoy their ads, I still haven't bought any of their shoes. Stick with what shoes work for you...and then...run like an animal! Hope you don't come across any dead bodies.

7 comments:

jar said...

People that run only becasue they think it is healthy are joggers....people that run because they LOVE it are runners, no matter what the pace.

Chris said...

That's a good way of putting it. And I imagine that only those that LOVE to run will run even when it hurts. In fact, they may like feeling uncomfortable. It brings them to life. "Joggers" who do it only for health (which is a great thing) don't push the pace or like to feel uncomfortable.

Rollin' Nolan said...

Very well put Chris and jar. You made my day! I am NOT a jogger, that's for sure. I had a guy say "So you're a jogger huh!" the other day. I said "Yea, I jog 100 miles at a time."

Chris said...

I'm with you...I am not a jogger. I'm a runner and I will continue to be a "runner" the rest of my life.

Erskien Lenier said...

I guess that confirms I am Runner too! Barefoot Running 52 miles on pavement would I think get me a pass to that club. Not to mention I soooo love running more than the 750,000 miles I logged in the season of my life called bicycle road racing.

www.erskien.blogspot.com

Chris said...

Barefoot running on pavement? You're the man! You're in the club.

Running Atom said...

I jog so I could run, and I run after a jog. Therefore, I still am a runner, or a jogner in this course ;)

Happy running!