Monday, December 1, 2008
Run Like an Animal
Check out my new computer wallpaper (see left image). I've never run in Pearl Izumi shoes, but I sure love their ads. Two of their print ads are embedded below. The "run like an animal" series is pretty funny and also motivating. They've taken some grief for being "elitist." You could interpret the ads as making fun of slow runners ("joggers"), but I see them as more context dependent. If you are "running hard" then it doesn't matter whether you are going slow or fast--you are still running. What makes you a "runner" is the EFFORT, not the pace. If you are huffing & puffing and your heart rate is really elevated, then you are running even if the pace is 9:00 minutes per mile. Typically when I go at 9:00 pace, I'm jogging. But if I'm going at 9:00 pace after logging 75 miles in a 100 mile trail race, I'm still a RUNNER! See how context matters? And as the ad to the top-left says..."There is no such thing as ultra jogging." If you are logging more than 26.2 miles in a race (especially on a trail) then you are a runner. That's why I love ultra runners and ultra running.
For more Pearl Izumi sayings, check out two of their web sites:
We Are Not Joggers
Running Preservation Society
So lace up those running shoes and run like an animal! They don't have to be Pearl Izumi shoes, but run with their attitude. Remember, at least according to PI, "When you run, you suffer. When you jog, the sport suffers." Thank you for not jogging. We are not joggers. No, I do not work for Pearl Izumi, nor do I receive any compensation from them. I just like their advertisements. And as much as I enjoy their ads, I still haven't bought any of their shoes. Stick with what shoes work for you...and then...run like an animal! Hope you don't come across any dead bodies.